Zallant™Referrals, made easy.
Free guide · No sign-up
A new lead just came in. What do you say first?
Reply soon, answer their question, ask one of your own.
Someone asked about a home on your website, a listing or a social post. Here is what to send first, and what to do over the next week. Each step works by hand, and says what Zallant does for you.
The first week, step by step
Reply while they are still thinking about it. Someone who just asked about a home is often asking about others too. A short reply soon beats a perfect reply tomorrow. If you are with a client, a two-line note that says when you will call is enough.
With Zallant: When a lead comes in through your Zallant page, form or QR code, your phone gets an alert within seconds with a Call button, and they get a thank-you email in your name right away.
Answer the question they asked, first. If they asked whether the home is still available, say so in the first line. Then add one useful detail they didn't ask for, like the next time it can be shown. Answer every inquiry the same way, whoever it comes from.
With Zallant: The lead page shows their answers, so your reply can start with what they asked.
Ask one question, not five. One easy question keeps the conversation going: "When are you hoping to move?" or "Would a quick call help?" Five questions feel like a form. You can learn the rest on the call.
With Zallant: Your form can ask two or three short questions up front, so your first reply can skip them.
Offer an easy next step. Give two times to talk or to see the home, or a link where they can pick one. A clear next step is easier to say yes to than "let me know".
With Zallant: Add your own booking link once, and a Book a time button shows on your page and in your emails.
Day 2: a short call. If they haven't answered, call once. Keep it short and friendly, and leave a brief message with your name and number. A personal text from your own phone works too, if they gave you their number for that.
With Zallant: You get a day 2 reminder to call. The Call and Text buttons open your own phone; Zallant never calls or texts anyone.
Day 7: one check-in, then stop. Send one friendly note: "Just checking in. Happy to help whenever you are ready." If they don't answer, stop there. Keep in touch later only if they said yes to hearing from you.
With Zallant: The day 7 check-in goes out on its own, in your name, and you can stop the emails to any lead with one tap.
Three first replies you can borrow
Short, about them, and one question at the end. Change the words so they sound like you.
They asked about a listing
Hi Jordan, thanks for asking about 14 Maple Court. Yes, it is still available. I can show it Saturday at 11 or Sunday at 2. Would either work?
They are thinking of selling
Hi Pat, thanks for reaching out about selling. I would be glad to walk you through recent sales near you and how I would get your home ready. Do you have 15 minutes for a call this week?
They are not ready yet
Hi Sam, thanks for your note, and no rush at all. What would help most right now: a few homes that match what you described, or a quick call about how buying works here?
Every name and address here is made up.
Other questions agents ask
- They came to your open house instead? Open house follow-up guide
- You showed them a home. What next? After the showing: 3 emails
- They are a year away from buying? Stay in touch without being a pest
- They became a client. How do you stay in touch after closing? Stay in touch after closing
Written by the Zallant™ team.
Zallant™ · Referrals, made easy.
Reply in seconds, even with a client.
Your phone gets an alert with a Call button, they get a thank-you email in your name, and the day 7 check-in goes out on its own.
- One QR, no clipboard. Visitors scan it and sign in on their own phone. No handwriting to read.
- An email in seconds. You hear the moment someone signs in, with who sent them. They get a thank-you in your name.
- Follow-up done for you. A day 2 call reminder and a day 7 email, so nobody slips through.
- Referrals you can see. Happy clients get their own link to send friends, and their reviews show on your page with the date.
$24 a month · 30 days free · Just you or your team
Start your 30-day free trial at zallant.com